#THESAMECUP

With her letter “To the footballers of the future,” Lola Martín Alonso, player for Club Deportivo Tacón (now promoted to the first division), helped spread the #TheSameCup movement —a campaign demanding that the Women’s World Cup trophy, worth five times less than the men’s, be valued the same.

We launched Twitter and Instagram channels, and kicked off the campaign with the whistle of the first match of the Women’s World Cup. Lola helped spread the message from her personal account by posting her letter on social media.

AND THE MEDIA PICKED UP ON IT…