THE BATTLE INSIDE
A mod of Doom Eternal as hardcore as leukemia, where the environment and enemies behave like the disease itself.
WE UNITED AN ARMY OF GAMERS…
…WHO FACED LEUKEMIA HEAD-ON UNTIL THEY DEFEATED IT.
OVER 1.2 MILLION MINUTES VIEWED ON TWITCH
Cannes Lions
bronze Health & Wellness
shortlisted Digital Craft
shortlisted Sustainable Development Goals
One Show
bronze Online & Mobile
shortlisted x2
D&AD
shortlisted Branded Experience
Caples
bronze Healthcare
bronze Innovation
bronze Not For Profit
bronze Radical New Strategy
El Sol
gold branded content - contenidos digitales
gold producción - producción digital
silver activación y experiencia de marca - silverformas digitales sociales y móviles
bronze Innovación - branded content
bronze PR - digital y uso de redes sociales
Clio
bronze Branded Entertainment & Content (Health & Wellness) - Experience/Activation
shortlist Digital & Mobile
Mad Stars
gold public service advertising
crystal interactive
crystal design
crystal interactive craft
crystal innovation
Lia
gold Health&Wellness: Use of Social Media
silver Health&Wellness: Public Service
silver Health&Wellness: Craft & Animation
silver Health&Wellness: Social Responsibility
shortlist Gaming
El Ojo
bronze Experiencia de marca & Activación
shortlist x2
Eurobest
bronze Health Care Fundraising & Advocacy
Genio
premio Innovación Campañas de Impacto Social
CdeC
inbook Craft
inbook Contenido
Webby
winner Advertising, Media & PR Game or Application